Microsoft Details Strategy To Grab Google's Market (NewsFactor) NewsFactor - Microsoft laid out its "catch Google" strategy at the Search Engines Strategies Conference and Expo in San Jose Tuesday. Appearing as the second keynote, Satya Nadella, senior vice president for search and advertising, vowed that additional investment and new deep-search techniques will allow the company to gain share over market behemoth Google. Publ.Date: Wed, 20 Aug 2008 17:30:11 GMT Source: Yahoo.com
Microsoft Picks Seinfeld To Push Vista Against Mac Ads (NewsFactor) NewsFactor - In a move to compete with Apple's attention-getting "Mac vs PC" ads that spotlight Apple's so-called coolness factor, Microsoft is looking to comedian Jerry Seinfeld to pep up its advertising. Publ.Date: Thu, 21 Aug 2008 18:10:01 GMT Source: Yahoo.com
Embarcadero to upgrade Windows RAD tools (InfoWorld) InfoWorld - Embarcadero Technologies next week plans to unveil next-generation CodeGear rapid application development (RAD) tools for Windows, featuring support for Microsoft's Silverlight technology for media and rich Internet applications Publ.Date: Thu, 21 Aug 2008 14:00:00 GMT Source: Yahoo.com
Microsoft enlists Seinfeld for ad campaign: source (Reuters) Reuters - Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday. Publ.Date: Thu, 21 Aug 2008 21:30:29 GMT Source: Yahoo.com
